Protech integrates Zap's analytics to enhance CRM for Members
Leading Microsoft Dynamics CRM-based association management solution enhanced with advanced analytics.


COLUMBIA, MD, February 10, 2010 /24-7PressRelease/ -- Protech Associates is integrating advanced reporting and analytics into its association and member management solution CRM for Members using Zap's Business Analytics for Microsoft Dynamics CRM.

CRM for Members is a complete vertical Association Management Solution (AMS) based on Microsoft Dynamics CRM and is designed to address the unique needs of associations, such as building lasting member relationships, reducing costs, and improving revenue streams. Protech will now fully embed the advanced analytics and reporting capabilities of Zap's Business Analytics for Microsoft Dynamics CRM solution for every new CRM for Members user.

"We wanted to deliver a better way for our customers to gain maximum benefit from their customer relationship management (CRM) deployments," said Janet Lampert, Vice President of Marketing at Protech. "Zap's Business Analytics for Microsoft Dynamics CRM solution provides a way for us to meet the needs of our association customers who are constantly trying to stay ahead of member trends. Business Analytics allows users to identify and focus on the most important information, making better business decisions based on the right data."

Both CRM for Members and Business Analytics for Microsoft Dynamics CRM solutions have independently achieved the Certified for Microsoft Dynamics CRM accreditation, indicating that each solution has met Microsoft's highest global standard for partner-developed software.

Zap's Business Analytics solution enables Protech to enhance its CRM for Members solution with web-based reports, dashboards, Key Performance Indicators (KPIs), scorecards, management reports, and ad-hoc analysis. Even heavily customized implementations can achieve a rapid rollout, with a wizard-driven application that brings through Microsoft Dynamics CRM customizations and security instantly.

"We are strongly committed to enhancing vertical solutions built on the Microsoft Dynamics platform with advanced analytics," said Tony Mudie, Vice President, North American Operations at Zap. "Protech is a known leader in providing associations with efficient and proven technology solutions that integrate with Microsoft Dynamics CRM. We are honored that Protech has chosen Zap's Business Analytics as the preferred analytics technology for CRM for Members, and we are looking forward to this next strategic phase of our partnership."

About Protech Associates, Inc.

Protech Associates, Inc. develops and implements an integrated suite of membership, financial, and web content management tools built on the Microsoft business solutions platform that help associations find, manage and grow member relationships. For more information, please contact us at 877-595-2681 or inquiry@protechassociates.com.

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Press Release Contact Information:

Michelle Spitzer
Protech Associates, Inc.
Director of Marketing
5457 Twin Knolls Rd, Ste 400
Columbia, MD
USA 21045
Voice: 877-595-2681
Website: Visit Our Website