How Does Money Intersect with Life? New Book Helps People Understand How to Control Money Before it Controls Them:
International bestselling author Jim Stovall and financial planning expert Timothy Maurer, CFP team up for the highly-anticipated new book The Financial Crossroads: The Intersection of MONEY and LIFE


HUNT VALLEY, MD, December 17, 2009 /24-7PressRelease/ -- Consumers around the globe have been greatly impacted by economic volatility, a crumbling housing market, and rising unemployment levels. All of these have created a sense of financial insecurity across the demographic landscape. A better understanding of money—its proper uses and common misuses—shows us how we could have avoided a personal catastrophe, even in the midst of a global economic meltdown, and will help us be better prepared for the next inevitable collapse.

What you believe about money will determine what you will do for and with it. This is the driving ideology throughout The Financial Crossroads: The Intersection of MONEY and LIFE (Companion 2010, ISBN# 0967242703). Unlike most personal financial books, this book not only educates but strives to enlighten, empower, and enrich the reader. Enlighten the reader to the reality of what money is—and isn't—and what it is meant to do, as well as its misuses. Empower the reader to take control and not let money be the driving force in their lives, providing concrete steps to that end. Enrich the reader by reclaiming the word wealth and making it available to millionaires and non-millionaires alike.

Authors Jim Stovall (author of the bestselling book The Ultimate Gift) and Timothy Maurer, CFP (nationally recognized financial planning expert) each provide their unique perspective on the role money plays. Jim offers Timeless Truths that are the foundational truths upon which a successful financial plan is built. Tim outlines strategies readers can use for the Timely Application of those truths.

"The Financial Crossroads is very personal to me," said coauthor Tim Maurer. "A successful financial plan is not a document, chart, or even a book. It is a perpetual lifestyle, and regardless of my standing as a financial planner, college instructor, or author, I am living out my financial plan—including successes and failures—alongside of my clients, students and readers. This book has been a labor of love for my co-author and mentor, Jim Stovall, and me, because as we instruct, we invite the reader into our personal narrative, our financial plan."

The Financial Crossroads will be released nationally January 2010 and will feature a companion website with information about the book and authors as well as tools and applications that readers can use to apply the lessons to their own lives. The website (www.TheFinancialCrossroads.com) will be launched on December 15, 2009 alongside a social media program and blog.

"In my previous dozen books, I have focused on attitudes, outlooks, and perceptions that can bring success," said Jim Stovall. "While these are critical to getting started toward financial success, without the specific tools that my friend and partner Tim Maurer provides, you will have a wonderful vehicle with no fuel. Through The Financial Crossroads, Tim and I have come together to provide the heart, mind, and soul of financial success."

For more information on The Financial Crossroads, or to secure an interview with Jim Stovall or Tim Maurer, please contact one of the following public relations representatives: For Jim Stovall contact Kelly Morrison at 918-627-1000 or kelly@jimstovall.com For Tim Maurer contact Benjamin Lewis at 301-963-7555 or benjamin.lewis@perceptiononline.com.

ABOUT THE FINANCIAL CROSSROADS

There are an endless number of books that tell you what to do with your money. There are even more books that tell you how to, and how not to, live. Why is it that these two things that are so inseparable—money and life—are only addressed separately? The Financial Crossroads addresses the intersection of the two.

This is not another financial how-to book, nor is it a collection of philosophical rambling that is hard to apply to daily life. It is the Timeless Truths of personal finance. Many of these have been forgotten, destining so many into financial hardship, but they are the essential foundations for your successful financial future. We also offer Timely Applications, giving you the opportunity to apply these Timeless Truths to your daily life.

Visit www.TheFinancialCrossroads.com for more information.



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Press Release Contact Information:

Ben Lewis
Perception, Inc.
President
16 S. Summit Avenue, Suite 210
Gaithersburg, MD
USA 20877
Voice: 301-963-7555
Fax: 301-963-5209