Mortgage Brokers Use Hand-addressed Mail to Increase Response Rates and Generate Leads
Mortgage brokers and loan officers are finding that the use of real handwriting in their direct mail marketing is increasing their response rates and generating a large number of quality leads.

/Maryland News Articles/ - FREDERICK, MD, April 18, 2007 - In the highly competitive mortgage industry, mortgage brokers and loan officers are realizing that real, handwritten envelopes are increasing the chances of their customer mailings being opened and read. Many of these mortgage professionals are turning to Write On Results, a Washington, DC-area marketing firm that specializes in genuine handwriting services, to hand address their envelopes and improve the response rates of their mailings.

"We're seeing an increasing number of mortgage brokers who are looking to differentiate themselves with real handwriting," said Ray Hrach, Co-founder and Vice President of Business Development at Write On Results.

Mortgage professionals are using hand addressed mailings for the following reasons:

1) Handwritten mail is always opened, which means increased response rates.
2) Real handwriting offers a greater impact than laser printed envelopes, because the recipient sees that someone took the time to handwrite their name.
3) Hand addressed envelopes stand out and offer a huge edge over competitors whose impersonal mail messages end up unopened, and in the trash.

Real handwriting is effective not only for addressing customer prospecting letters, but is also a way for mortgage brokers to build strong customer loyalty when used in follow-up mailings and thank you cards. Write On Results addresses these cards and letters and applies a first-class stamp to ensure that their clients' messages have a personal touch.

"The bottom line is that real handwritten mail is always read, which translates into response rates that are 400% or higher," said Hrach. "It is a waste of time to do a targeted mailing of 1-20,000 pieces and not use real handwriting."

Press Release Contact Information:

Ray Hrach
Write On Results
Co-founder
Frederick, Maryland
21701
Voice: 301-624-1705
Website: Visit Our Website